Executive Team


Safa Alkateb

Safa was appointed CEO of Autocab in 2012 and brings over 25 years’ experience in the communications industry. Prior to Autocab, Safa was the Founder and President of Parallogic Corporation, a multi-core software development company which was acquired by Cavium Networks. As General Manager Safa grew Cavium’s software and services revenue by 400% in less than three years.

Executive Team

Director /

Hassan Abod

Hassan has over 8 years-experience selling software solutions into the taxi industry. With an almost encyclopaedic knowledge of the companies and personalities working in the trade he leads the company’s sales function. A passionate presenter, Hassan is Autocab’s Chief Evangelist and leads our roadshows and customer outreach programmes.

Executive Team


Jon Smith

Jon brings 20+ years experience defining, developing and managing global lead generation, branding, and customer acquisition/retention strategies. Part of the launch team of Amazon in Europe, Jon has worked in a number of fast-growing company environments (including start-ups, global e-tailers and B2B software and service providers). Prior to Autocab he was VP Marketing Whisbi. He is an internationally published, best-selling author of 5 digital marketing titles.

  • Safa

  • Hassan

  • Jon

140 + employees
operating worldwide
best in industry

The Autocab Family

Meet the team

Get to know the team who bring Autocab to life. We’re driven by our desire to deliver outstanding service for our customers and collaborate to Go Further.

140 + employees
operating worldwide
best in industry

  • Research and Development

  • DevOps and Product Delivery

  • Business Consultancy

  • Tech Support and IT

  • iGo

  • Customer Care

  • Product and Design

  • Sales

  • Marketing

  • Finance

  • HR and Exec


Life at Autocab

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