Passengers now have the option to book trips with a local operator via the Uber app.
Uber has today announced the launch of Local Cab in Hull, enabling passengers in the city to book a trip with a local taxi company via the Uber app.
Anyone opening the Uber app in Hull will be presented with the Local Cab option, which connects them with local taxi firm Hull Cars.
Residents and visitors to Hull had not previously been able to book a ride via Uber, despite the app being opened 16,000 times in the last three months.
In order to meet growing demand for trips and extend the use of its app beyond the 40 UK towns and cities in which it currently operates, Uber is looking to work with local operators.
Chris Davidson at Hull Cars, said:
“We’re proud to bring Local Cab to the people of Hull. This provides another way for customers to book with us – and for anyone visiting Hull that already uses the Uber app, Local Cab will make it easy for them to book a ride with a local operator.”
Andrew Brem, General Manager at Uber UK, said:
“The Local Cab rollout is proving a success for local operators, riders and local economies – helping to maximise earnings opportunities for drivers while giving passengers more choice. We are excited to launch in Hull and continue extending the product to more towns and cities across the UK.”
Since the company’s successful pilot of Local Cab last year, the product has launched in over 60 locations across the UK.