GDPR is here – make sure your business is compliant

The General Data Protection Regulation (GDPR) is a revolutionary change in Data Protection. The new law is designed to give individuals more power over what companies do with their information. GDPR brings with it two important terms: the Data Controller … Continue Reading

Why brand consistency matters

Every day, the average person is exposed to as many as 10,000 brands, according to figures reported in Forbes. These brands come at us from every angle – through TV and radio, on the internet and social media, on shopfronts … Continue Reading

Go Green Taxis: A Customer Success Story

Nowadays a lot of people pay lip service to eco-issues, saving the planet, going green and so on… but here we have a transport provider that was founded on just those principles, and whose management carry through that concept in … Continue Reading

Advertising in your local paper – is it worthwhile in the age of social media?

We live in an age where advertising is evolving by the day. Almost overnight, businesses have started to question the value of using traditional methods to advertise their company. Instead they are turning to channels such as social media and … Continue Reading

Customer satisfaction Surveys – what to ask your customers to help improve your business and customer service

Customer satisfaction is paramount to the success and growth of any business, particularly so in the taxi industry, as your drivers directly interact with each and every one of your firm’s passengers. From the moment they sit down in one … Continue Reading

10 SMS Marketing Tips for Successful Private Hire Companies

Text message marketing can be a great way to reach your customers instantly, and with near-100% open rates it can be a viable marketing tool if used correctly. The power of SMS has been well-established for over 25 years; we use … Continue Reading

Taxi website features checklist: the 9 must-haves for your online presence

So your taxi business needs a new website, or you already have one and you feel it could perform better. Developing a website can be an overwhelming undertaking but before you put pen to paper and sign up a web … Continue Reading

Should you run a ‘Green Fleet’? The pros and cons of electric/hybrid vehicles in the private hire & taxi industry

There are many elements that need to be taken into consideration when investing in a single vehicle or even a new fleet of vehicles and it’s a lot more than simply if you like the colour! Is the make and … Continue Reading

Grow your Business: Want to communicate with your customers? – Send a Text Message!

Nothing is more frustrating and demoralising than having drivers sitting around, with their meters off, waiting for customers or accounts to book a car! For drivers, controllers and operators to make money, your fleet needs to be on the move, … Continue Reading