How to drive demand this Christmas

There is no doubt that Christmas is going to be different this year. What is usually one of the taxi industry’s busiest times will undoubtedly be affected by the ongoing battle with COVID-19. However, throughout 2020, we have witnessed just how resilient and powerful our industry is and we believe there’s potential to end this year on a high.

Check out our alternative demand generating ideas to add a little flourish and festive cheer to your business this Christmas:


Christmas delivery (minus Santa)

Due to temporary closure, many pubs and restaurants have launched a takeaway Christmas lunch menu and festive meal options to entice customers. This is the perfect opportunity to join forces with local businesses and launch Delivery Point.

Using our Best Practice Guide, you’ll be able to start onboarding new customers and provide additional jobs for your drivers. Plus, it’s something you can continue beyond Christmas as an additional revenue stream for your business.

Remember, Delivery Point is free for Platinum Bundle customers!


Spread the Christmas cheer

If your customers need to travel this Christmas, use push notifications to send festive promo codes, promote taxis as the safest option to travel and remind all your customers that you are still running as normal. Don’t forget to use the hashtag #ThinkTravelThinkTaxi!

Visit our shop to purchase an App push notification optimisation.


Change your tariffs

Changing your tariffs over the festive period can be a great incentive for drivers to work.

If you would like to change your tariffs, please submit a ticket by emailing and state what you would like to change your tariffs to.

The cut-off date for tariff changes is 5pm on 23rd December so please submit your request as soon as possible so you don't miss out!


Optimise your business

Our Customer Success Team are on hand to help you increase your automation levels and provide your customers with a seamless experience this Christmas.

With our 1:1 remote session, the team will spend up to 45 minutes with you, making changes to your system and providing you with helpful tips and tricks to fully optimise your system. Visit our shop to view all our optimisations.


From everyone at Autocab, we hope you enjoy the festive period and wish you all the success for 2021.

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